As the Christian season of Lent begins today, I am struck by the variety of things people "give up" between now and Easter as part of their religious tradition. The most common seems to be chocolate, I guess because there are so many "chocoholics" out there.
As businesspeople, we often forget about one important item that can be sacrificed for the sake of others, during Lent or throughout the year: our time.
I was honored recently to be elected to the Board of Directors for InfraGard, an organization run by Homeland Security and the FBI to help protect the U.S. infrastructure. I have also taken responsibility for managing communications for my church and am the publicity coordinator for the Food Allergy & Anaphylaxis Network's annual fundraising event.
As these volunteer positions have started to take shape, it has really sunk in just how much of my time I have committed, which will take away from either my work week or my personal time outside the office. Nevertheless, I have deemed them important enough to "give up" my time for, in order to "give back" to institutions who make a real difference in the lives of others.
As you reflect on your life and your business, are there skills you can offer the community around you? During this economy, non-profits are hurting for resources more than ever. You may not be able to help them financially, but the gift of your time may still make a significant impact. Think about it: what can you "give up" this year to "give back" to a worthy cause?
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